Metro steps up expansion in Romania, with 500 “La Doi Pasi” neighborhood shops

Metro Cash&Carry Romania has recently announced that it now holds a network of 500 “La Doi Pasi” (Two Steps Away) neighborhood shops, a franchise concept launched in March 2012  and designed to support the opening of small grocery stores.

The retailer aimed to provide small shop managers with training and consultancy on product range choices, price monitoring and on marketing activities, while also offering them  some degree of independence. Different from regular franchise models, the “La Doi Pasi” model allows store owners to maintain their financial and operational independence over the collaboration period.

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